Simmons University was looking for a new web design and marketing campaign to showcase their new messaging to their main demographic. My team explored an exciting new direction for Simmons that helped bring a vibrancy to the brand through new font choices, energizing photography, colors in gradient format and a new hexagon shape for cropping photos, a shape that was present in their old brand guidelines that we carried through in an innovative way.

The campaign ideas below needed to functional successfully in different formats for social media. My team explored new messaging and design for three possibilities. A brand awareness campaign, a nursing targeting campaign and a targeted campaign for parents.