Brand & Web Design · Independent
Brand and website for The Dog Analyst
JoAnna, a certified dog trainer and behavior consultant, needed an approachable yet professional brand and a simple site that showed her expertise and turned visitors into leads. I designed the brand and built the site end to end in Framer, with no code.
Role
Brand, UI design & Framer build
Client
The Dog Analyst
Platform
Framer, no-code
Goal
Turn visitors into leads
At a glance
1
designer, from brand through launch
6
step client journey mapped into the page
0
lines of code, built entirely in Framer
The brief
Approachable, but unmistakably expert.
JoAnna works with owners whose dogs struggle with fear, reactivity, and other behavior challenges. She needed a brand and site that felt warm and welcoming while making her credentials and experience clear.
Speak to her expertise, experience, and education
Keep the site simple and user-friendly
Convert visitors into leads
Structure
A page that answers questions in order.
I organized the site around the questions a worried dog owner brings to it.
What can you help with? A clear list of common behavior issues
Can I trust you? Credentials, client stories, and a personal note
How does it work? A six-step process from free intake call to graduation
What does it cost? Transparent, flexible pricing
How do I start? Repeated “Schedule Free Call” prompts and a short qualifying form
The build
Built end to end in Framer.
I designed and built the site entirely in Framer with no code, so it launched fast and stays easy to update as JoAnna’s services grow.